Manchester United have ended their interest in Bologna's Marko Arnautovic.
It is understood United pulled out due to a combination of Bologna's growing transfer fee demands and the negative reaction to the proposed move.
The club did receive complaints but said that is not in itself why they decided against the move.
Ten Hag dismissed talk of potentially signing the 33-year-old former West Ham United and Stoke City forward after the 2-1 defeat by Brighton in Saturday's Premier League opener.
Midfielder Christian Eriksen started the game at Old Trafford in a false nine role.