Mike Hall/The Badger Herald
In an era dominated by advancements in sports science, lucrative NIL deals and attention to detail in both mental and physical preparation in collegiate athletics, the significance of home facilities becomes all the more valuable.
Plus, given the new $7 billion deal linking the Big Ten to Fox, CBS, NBC and Peacock as of July 1, 2023, exposure to programs throughout the nation will only increase. Naturally, it’s in an organization’s best interest to establish high-grade spaces for its student-athletes.
Earlier this month, both the UW–Madison’s men’s and women’s basketball teams unveiled recent locker room renovations on social media.